PR & Communications Manager

PR Campaign Workflow

Pourquoi : Lets you run a launch with approvals, assets and dates lined up, so legal sign-off does not land the day before the announcement and the report shows results.

Narrative Design & Messaging Architecture

Pourquoi : Lets you build the messaging hierarchy for a campaign and adapt it for press, customers and employees without contradicting yourself between audiences.

Press Kits & Media Assets

Pourquoi : Lets you design a digital newsroom for a campaign so journalists find backgrounders and visuals on their own and you stop answering the same request.

Journalist Relationship Building

Pourquoi : Lets you know each reporter's beat and share useful context between launches, so your name is recognised when a real story needs a source.

Media Pitching

Pourquoi : Lets you write and follow up a pitch tailored to one reporter's recent work, instead of a mass email that is ignored and burns the contact.

Industry Analyst Briefings

Pourquoi : Lets you prepare a first briefing for an industry analyst with product facts and customer evidence, so the analyst understands the company before any report is written.

Influencer & Creator Programs

Pourquoi : Lets you vet a creator before a partnership and set disclosure terms, so a sponsored post does not turn into a regulatory complaint.