12 semanas · intensivo
Para quien tiene plazo
Unas 8 horas por semana, en 1 ciclo centrados en las brechas que más pesan.
Carrera en 2026 y 2027
Product Marketing Manager
A Product Marketing Manager connects the product, the market and the sales team by defining who the product is for, how it is positioned and how it reaches customers. The role grows from writing messaging to running competitive intelligence, global launches and the narrative of a whole portfolio.
Contenido revisado el 20 de octubre de 2026
- Niveles
- 4
- Habilidades mapeadas en Mid-level
- 6
Lo que cada nivel debe demostrar
Mid-level
Owns launches, battlecards and sales content, and makes sure customer proof exists for every claim sales makes.
You now run work end to end: a launch for a feature, a battlecard for a rival that just changed pricing, a case study program. The change from junior is that others depend on your deadlines and on content that has to stand up in front of a buyer.
Puntuación media exigida: 65%
Win/Loss Analysis
Por qué: Lets you run the interviews on a recurring schedule and turn a pattern, such as repeated losses on integrations, into a recommendation product and sales can act on.
Battlecard Creation
Por qué: Lets you update a battlecard within days of a rival's price change or new release, so a rep in a live deal has an accurate answer instead of an outdated one.
Launch Planning
Por qué: Lets you pick a launch tier and assign a RACI across product, sales and support, so readiness gaps show up weeks before the date instead of on launch morning.
Launch Execution
Por qué: Lets you coordinate launch day across channels and teams, and handle a late engineering slip or a stakeholder asking to change the message hours before release.
Sales Content Strategy
Por qué: Lets you audit existing decks and one-pagers against each stage of the buyer journey, then retire duplicates and fill the stage where reps have nothing to send.
Customer Evidence Programs
Por qué: Lets you build a repeatable pipeline for case studies and references, so sales stops asking for a customer story and finds one matching the prospect's industry.
Estudia para Product Marketing Manager: rutas y simulacros
Cada nivel de esta carrera corresponde a una ruta de estudio. Lee gratis el mapa completo de temas y luego mide tu nivel.
Dos caminos para subir un nivel
40 semanas · regular
Junto al trabajo
Unas 4 horas por semana, en 3 ciclos. Cada ciclo lleva lo que quedó pendiente del anterior.
Preguntas frecuentes
¿Qué es Product Marketing Manager?
A Product Marketing Manager connects the product, the market and the sales team by defining who the product is for, how it is positioned and how it reaches customers. The role grows from writing messaging to running competitive intelligence, global launches and the narrative of a whole portfolio.
¿Qué debe demostrar cada nivel de Product Marketing Manager?
Product Marketing Manager está mapeado en 4 niveles: Junior, Mid-level, Senior y Expert. Abre cada nivel arriba para ver las habilidades que debe demostrar.
¿Cuánto dura el plan de Product Marketing Manager?
El plan tiene 2 ritmos: 12 semanas por nivel, con unas 8 horas por semana (intensivo) y 40 semanas por nivel, con unas 4 horas por semana (regular).
Cómo funciona el plan
Tutor IA
Una sesión de estudio para cada tema nuevo, a tu nivel.
Escuela de IA
Clases prácticas de uso de IA en el día a día de tu carrera.
Evaluaciones
Cada requisito se demuestra midiendo, no marcando una casilla.
Revisión de etapa
Al final de cada ciclo ves qué avanzó y qué pasa al siguiente.
Descubre en qué nivel estás
Un diagnóstico corto mide las habilidades que ya tienes. El recorrido empieza ahí.