12 semanas · intensivo
Para quien tiene plazo
Unas 8 horas por semana, en 1 ciclo centrados en las brechas que más pesan.
Carrera en 2026 y 2027
Growth Marketer
A Growth Marketer builds and measures the programs that bring qualified pipeline, from paid channels and events to content, nurture and account-based plays. The role grows from running single campaigns to owning attribution, budget and the demand generation team.
Contenido revisado el 20 de octubre de 2026
- Niveles
- 4
- Habilidades mapeadas en Mid-level
- 8
Lo que cada nivel debe demostrar
Mid-level
Owns programs across organic, events, nurture and ABM, and measures them with funnel and attribution data.
You now own whole programs and read the data yourself: where leads drop in the funnel, which touches influenced a deal, which accounts engage. The shift from junior is that you pick what to run and prove it with numbers, not only execute.
Puntuación media exigida: 69%
Organic & Content Marketing
Por qué: Lets you plan SEO and thought-leadership content that builds pipeline over months, and defend its budget even though it does not pay back in the first quarter.
Event & Field Marketing
Por qué: Lets you decide which conferences and field events deserve a booth, and plan the pre-event and follow-up outreach that turn badge scans into meetings.
Lead Nurture Programs
Por qué: Lets you build lifecycle sequences and scoring so leads not ready to talk to sales keep receiving relevant content and return when they show intent.
Content Strategy for Pipeline
Por qué: Lets you map each content piece to a buyer-journey stage and see which stage lacks material, instead of publishing topics only because they are easy to produce.
Multi-Touch Attribution
Por qué: Lets you read a multi-touch report and explain why a channel looks weak on last-click but strong in early-stage influence, before leadership cuts it.
Funnel Analytics & Optimization
Por qué: Lets you locate the stage where conversion or velocity drops and test a fix there, rather than adding more top-of-funnel spend to a leaking funnel.
ABM Strategy & Target Selection
Por qué: Lets you build tiers and a target account list from intent and ICP scoring, and justify to sales why some accounts get one-to-one effort and others do not.
ABM Measurement
Por qué: Lets you track account engagement and pipeline influence rather than lead counts, so you can show that ABM is working even when form fills stay flat.
Estudia para Growth Marketer: rutas y simulacros
Cada nivel de esta carrera corresponde a una ruta de estudio. Lee gratis el mapa completo de temas y luego mide tu nivel.
Dos caminos para subir un nivel
40 semanas · regular
Junto al trabajo
Unas 4 horas por semana, en 3 ciclos. Cada ciclo lleva lo que quedó pendiente del anterior.
Preguntas frecuentes
¿Qué es Growth Marketer?
A Growth Marketer builds and measures the programs that bring qualified pipeline, from paid channels and events to content, nurture and account-based plays. The role grows from running single campaigns to owning attribution, budget and the demand generation team.
¿Qué debe demostrar cada nivel de Growth Marketer?
Growth Marketer está mapeado en 4 niveles: Junior, Mid-level, Senior y Expert. Abre cada nivel arriba para ver las habilidades que debe demostrar.
¿Cuánto dura el plan de Growth Marketer?
El plan tiene 2 ritmos: 12 semanas por nivel, con unas 8 horas por semana (intensivo) y 40 semanas por nivel, con unas 4 horas por semana (regular).
Cómo funciona el plan
Tutor IA
Una sesión de estudio para cada tema nuevo, a tu nivel.
Escuela de IA
Clases prácticas de uso de IA en el día a día de tu carrera.
Evaluaciones
Cada requisito se demuestra midiendo, no marcando una casilla.
Revisión de etapa
Al final de cada ciclo ves qué avanzó y qué pasa al siguiente.
Descubre en qué nivel estás
Un diagnóstico corto mide las habilidades que ya tienes. El recorrido empieza ahí.