12 semanas · intensivo
Para quien tiene plazo
Unas 8 horas por semana, en 1 ciclo centrados en las brechas que más pesan.
Carrera en 2026 y 2027
An e-commerce manager runs an online store as a business: platform, catalog, pricing, traffic, conversion, delivery and repeat purchase. The job is to find where revenue leaks along that chain and fix it with data.
Contenido revisado el 21 de octubre de 2026
Mid-level
Accountable for how the store converts, prices and ships, and for the platform it runs on.
You read funnel data, change product pages and checkout, tune prices and promotions, and work with carriers and the email program. Compared with junior, you decide what to change in the store and justify it with numbers, including whether the platform itself still fits.
Puntuación media exigida: 70%
Magento / Adobe Commerce
Por qué: Lets you manage a large multi-store catalog on Magento or Adobe Commerce and understand why indexing or caching, not the product page, is slowing it down.
Platform Selection
Por qué: Lets you compare platforms on total cost, lock-in and migration effort when the current store hits its limits, and recommend a move with numbers.
Product Catalog Management
Por qué: Lets you fix category taxonomy and enrich product content at scale, so shoppers find items in navigation and search and returns from wrong listings drop.
Pricing Strategies
Por qué: Lets you set prices and promotions using costs, competitors and elasticity, so a Black Friday discount is a calculated choice and not a reflex.
Conversion Rate Optimization
Por qué: Lets you find in funnel data and heatmaps where visitors drop off on a product page, and prioritize fixes such as trust signals or clearer images.
Checkout Optimization
Por qué: Lets you decide on guest checkout, steps and express payment options by looking at where carts are abandoned, rather than copying another store.
Shipping & Fulfillment
Por qué: Lets you compare carriers and fulfillment options like in-house or 3PL and set shipping rates that protect margin without hurting conversion.
Customer Experience
Por qué: Lets you map the post-purchase path and fix gaps, like missing tracking updates or slow replies to complaints, that drive negative reviews.
E-commerce SEO
Por qué: Lets you fix category pages, canonical tags and structured data so filtered URLs stop competing with each other and products appear in search.
Email Marketing Automation
Por qué: Lets you build abandoned-cart, welcome and post-purchase flows and attribute revenue to them, so email is a measured channel and not a weekly blast.
Cada nivel de esta carrera corresponde a una ruta de estudio. Lee gratis el mapa completo de temas y luego mide tu nivel.
12 semanas · intensivo
Unas 8 horas por semana, en 1 ciclo centrados en las brechas que más pesan.
40 semanas · regular
Unas 4 horas por semana, en 3 ciclos. Cada ciclo lleva lo que quedó pendiente del anterior.
An e-commerce manager runs an online store as a business: platform, catalog, pricing, traffic, conversion, delivery and repeat purchase. The job is to find where revenue leaks along that chain and fix it with data.
E-commerce Manager está mapeado en 3 niveles: Junior, Mid-level y Senior. Abre cada nivel arriba para ver las habilidades que debe demostrar.
El plan tiene 2 ritmos: 12 semanas por nivel, con unas 8 horas por semana (intensivo) y 40 semanas por nivel, con unas 4 horas por semana (regular).
Una sesión de estudio para cada tema nuevo, a tu nivel.
Clases prácticas de uso de IA en el día a día de tu carrera.
Cada requisito se demuestra midiendo, no marcando una casilla.
Al final de cada ciclo ves qué avanzó y qué pasa al siguiente.
Un diagnóstico corto mide las habilidades que ya tienes. El recorrido empieza ahí.