12 semanas · intensivo
Para quien tiene plazo
Unas 8 horas por semana, en 1 ciclo centrados en las brechas que más pesan.
Carrera en 2026 y 2027
Creative Director
Creative directors decide how a brand looks, sounds and tells its story, and make sure the work reaches the standard before it ships. The path runs from craft in layout and type, to directing campaigns and channels, to leading teams, agencies and the systems that keep creative quality consistent.
Contenido revisado el 21 de octubre de 2026
- Niveles
- 4
- Habilidades mapeadas en Mid-level
- 8
Lo que cada nivel debe demostrar
Mid-level
Leads the design of campaigns and digital pieces from brief to execution, guiding where the viewer looks.
You take a brief, develop an ad concept and adapt it for web, social and other formats while keeping the brand consistent. You also write and maintain parts of the guidelines. What changes from junior is that you originate ideas instead of only executing them.
Puntuación media exigida: 66%
Visual Hierarchy
Por qué: Lets you make a promo banner read in the right order, headline then offer then button, using size and contrast rather than adding more elements.
Logo Systems
Por qué: Lets you build the responsive variants and lockups a brand needs for partner co-branding or a small app icon, and define when each applies.
Brand Guidelines
Por qué: Lets you write a guide that covers visual, verbal and experience standards so other designers and agencies can work without asking you.
Ad Creative
Por qué: Lets you develop a headline and visual that carry one clear idea, and choose between several concepts before spending production time.
Multi-Format Campaigns
Por qué: Lets you take one concept from a print ad to a vertical video and an outdoor board without it looking like three different campaigns.
Web Design Direction
Por qué: Lets you direct a site redesign across desktop and mobile, choosing interaction patterns and visual rules that developers can implement as designed.
Social Media Design
Por qué: Lets you adapt visuals to each platform's format and habits, such as a LinkedIn carousel versus a TikTok cover, instead of reposting one asset.
Creative Briefing
Por qué: Lets you question a vague client request and turn it into a brief with a clear audience and goal before design work starts.
Estudia para Creative Director: rutas y simulacros
Cada nivel de esta carrera corresponde a una ruta de estudio. Lee gratis el mapa completo de temas y luego mide tu nivel.
Dos caminos para subir un nivel
40 semanas · regular
Junto al trabajo
Unas 4 horas por semana, en 3 ciclos. Cada ciclo lleva lo que quedó pendiente del anterior.
Preguntas frecuentes
¿Qué es Creative Director?
Creative directors decide how a brand looks, sounds and tells its story, and make sure the work reaches the standard before it ships. The path runs from craft in layout and type, to directing campaigns and channels, to leading teams, agencies and the systems that keep creative quality consistent.
¿Qué debe demostrar cada nivel de Creative Director?
Creative Director está mapeado en 4 niveles: Junior, Mid-level, Senior y Expert. Abre cada nivel arriba para ver las habilidades que debe demostrar.
¿Cuánto dura el plan de Creative Director?
El plan tiene 2 ritmos: 12 semanas por nivel, con unas 8 horas por semana (intensivo) y 40 semanas por nivel, con unas 4 horas por semana (regular).
Cómo funciona el plan
Tutor IA
Una sesión de estudio para cada tema nuevo, a tu nivel.
Escuela de IA
Clases prácticas de uso de IA en el día a día de tu carrera.
Evaluaciones
Cada requisito se demuestra midiendo, no marcando una casilla.
Revisión de etapa
Al final de cada ciclo ves qué avanzó y qué pasa al siguiente.
Descubre en qué nivel estás
Un diagnóstico corto mide las habilidades que ya tienes. El recorrido empieza ahí.