12 semanas · intensivo
Para quien tiene plazo
Unas 8 horas por semana, en 1 ciclo centrados en las brechas que más pesan.
Carrera en 2026 y 2027
Account Manager
An Account Manager owns the relationship and revenue of existing customers after the sale: keeping them successful, renewing them and growing what they buy. The job sits between the customer's goals and your company's products, and rewards trust built over time.
Contenido revisado el 21 de octubre de 2026
- Niveles
- 4
- Habilidades mapeadas en Mid-level
- 7
Lo que cada nivel debe demostrar
Mid-level
Plans and grows a book of accounts, turning relationships into expansion revenue.
You stop only maintaining accounts and start planning them: re-learning customer goals, writing account plans and spotting where more of the product could help. Your week mixes business reviews, expansion conversations timed to renewals and work with product specialists. What changes from junior is that growth targets, not just retention, are yours.
Puntuación media exigida: 62%
Post-Sale Discovery
Por qué: You can reopen discovery after a deal closes, since goals stated in the sale often differ from what the customer needs, and set a baseline for the account plan.
Trust Building & Customer Rapport
Por qué: You can act as an advisor, telling a customer when they do not need an upgrade, which makes your later recommendations believable.
Stakeholder Mapping for AMs
Por qué: You can see which stakeholders are weakly covered and plan outreach before a renewal, instead of finding out that the buyer changed at signing time.
Account Plans
Por qué: You can write a 12-month plan for a key account with outcome goals and a growth hypothesis, so your quarterly reviews have a plan to be measured against.
Whitespace Analysis
Por qué: You can map which business units use which products and pick the unit most worth approaching next, based on revenue potential and ease of entry.
Upsell Motion
Por qué: You can spot a seat or tier limit being hit and propose the upgrade while the customer is seeing the value, not at an arbitrary time.
Cross-Sell Motion
Por qué: You can introduce an adjacent module to a new buyer in the account with a product specialist, timed so it does not collide with the renewal.
Estudia para Account Manager: rutas y simulacros
Cada nivel de esta carrera corresponde a una ruta de estudio. Lee gratis el mapa completo de temas y luego mide tu nivel.
Dos caminos para subir un nivel
40 semanas · regular
Junto al trabajo
Unas 4 horas por semana, en 3 ciclos. Cada ciclo lleva lo que quedó pendiente del anterior.
Preguntas frecuentes
¿Qué es Account Manager?
An Account Manager owns the relationship and revenue of existing customers after the sale: keeping them successful, renewing them and growing what they buy. The job sits between the customer's goals and your company's products, and rewards trust built over time.
¿Qué debe demostrar cada nivel de Account Manager?
Account Manager está mapeado en 4 niveles: Junior, Mid-level, Senior y Expert. Abre cada nivel arriba para ver las habilidades que debe demostrar.
¿Cuánto dura el plan de Account Manager?
El plan tiene 2 ritmos: 12 semanas por nivel, con unas 8 horas por semana (intensivo) y 40 semanas por nivel, con unas 4 horas por semana (regular).
Cómo funciona el plan
Tutor IA
Una sesión de estudio para cada tema nuevo, a tu nivel.
Escuela de IA
Clases prácticas de uso de IA en el día a día de tu carrera.
Evaluaciones
Cada requisito se demuestra midiendo, no marcando una casilla.
Revisión de etapa
Al final de cada ciclo ves qué avanzó y qué pasa al siguiente.
Descubre en qué nivel estás
Un diagnóstico corto mide las habilidades que ya tienes. El recorrido empieza ahí.