2025 median annual pay
$136,470
Median for the whole occupation, across all experience levels. It is not specific to a level or to Brazil.
Career in 2026 and 2027
PR & Communications Manager
PR and communications managers shape what the public, journalists, analysts and employees understand about a company, and protect that understanding when something goes wrong. The work moves from writing and monitoring to running relationships, spokespeople, crises and the corporate story.
Content reviewed on October 21, 2026
- Levels
- 4
- Skills mapped at Mid-level
- 7
What each level must prove
Mid-level
Runs a PR campaign end to end and earns coverage through direct relationships with journalists, analysts and creators.
You own a launch campaign from plan to results report, pitch journalists yourself and brief analysts and creators. What changes from junior is that you decide who gets which story and answer for the outcome, not only the material.
Average score required: 62%
PR Campaign Workflow
Why: Lets you run a launch with approvals, assets and dates lined up, so legal sign-off does not land the day before the announcement and the report shows results.
Narrative Design & Messaging Architecture
Why: Lets you build the messaging hierarchy for a campaign and adapt it for press, customers and employees without contradicting yourself between audiences.
Press Kits & Media Assets
Why: Lets you design a digital newsroom for a campaign so journalists find backgrounders and visuals on their own and you stop answering the same request.
Journalist Relationship Building
Why: Lets you know each reporter's beat and share useful context between launches, so your name is recognised when a real story needs a source.
Media Pitching
Why: Lets you write and follow up a pitch tailored to one reporter's recent work, instead of a mass email that is ignored and burns the contact.
Industry Analyst Briefings
Why: Lets you prepare a first briefing for an industry analyst with product facts and customer evidence, so the analyst understands the company before any report is written.
Influencer & Creator Programs
Why: Lets you vet a creator before a partnership and set disclosure terms, so a sponsored post does not turn into a regulatory complaint.
Study for PR & Communications Manager: trails and practice exams
Each level of this career maps to a study trail. Read the full topic map for free, then measure your level.
Market snapshot (United States)
Projected job growth, 2025–2035
+6%
Faster than average
US occupation used: Public Relations and Fundraising Managers. US Bureau of Labor Statistics, Occupational Outlook Handbook, updated August 27, 2026
Two ways to move up one level
12 weeks · intensive
For whoever has a deadline
About 8 hours a week, in 1 cycle focused on the gaps that weigh most.
40 weeks · regular
Alongside work
About 4 hours a week, in 3 cycles. Each cycle carries what was left from the previous one.
Frequently asked questions
What is PR & Communications Manager?
PR and communications managers shape what the public, journalists, analysts and employees understand about a company, and protect that understanding when something goes wrong. The work moves from writing and monitoring to running relationships, spokespeople, crises and the corporate story.
What must each level of PR & Communications Manager prove?
PR & Communications Manager is mapped in 4 levels: Junior, Mid-level, Senior, and Expert. Open each level above to see the skills it must prove.
How long does the PR & Communications Manager plan take?
The plan has 2 paces: 12 weeks per level at about 8 hours a week (intensive) and 40 weeks per level at about 4 hours a week (regular).
How the plan works
AI tutor
A study session on each new topic, at your level.
AI school
Hands-on lessons on using AI in your career's daily work.
Assessments
Each requirement is proven by measurement, not by a checkbox.
Stage review
At the end of each cycle you see what moved and what carries over.
Find out which level you are at
A short diagnostic measures the skills you already have. The journey starts from there.