UX Researcher

Research Questions & Hypotheses

Vì sao: You can turn a request like make onboarding better into a hypothesis with a metric, so the study can show it was right or wrong.

User Interviews

Vì sao: You can analyze a set of interviews across participants and separate a recurring pattern from one vivid anecdote before it reaches the roadmap.

Contextual Inquiry

Vì sao: You can observe a nurse or a warehouse worker in their real environment and spot workarounds that no interview would have revealed.

Surveys & Questionnaires

Vì sao: You can write a survey without leading questions and choose between SUS, NPS and CSAT according to what the team needs to decide.

Analytics & UX Metrics

Vì sao: You can use funnel and task-success data to find where to point qualitative research, instead of studying whatever the loudest stakeholder suggests.

Usability Testing Methods

Vì sao: You can design realistic tasks, moderate without hinting, and rate issues by severity so the team fixes the blocking ones first.

Heuristic Evaluation

Vì sao: You can run a quick expert review of a competitor or a legacy screen to prepare hypotheses, while stating that it does not replace user testing.