UX/Product Designer

Heuristic Evaluation

Perché: You can audit a checkout flow against Nielsen's heuristics in a day and hand the team a ranked list of problems before any user is recruited.

Navigation Patterns

Perché: You can restructure navigation for a product that has grown to dozens of screens, keeping familiar paths while adding new sections.

Content Strategy

Perché: You can define a content model that lets several teams add pages without each inventing their own structure and naming.

Wireframing & Prototyping

Perché: You can choose the right fidelity for the question at hand, a paper sketch for early direction or a clickable prototype for a developer handoff.

Microinteractions

Perché: You can design the loading, success and error states of a form so users always know whether their submission went through.

Design Systems

Perché: You can build a component from existing tokens and flag when a new variant is justified, so your screen does not quietly fork the system.

Typography & Color in UI

Perché: You can fix a screen that feels cluttered by adjusting type scale, spacing and contrast so hierarchy is clear and text stays readable.