SEO Specialist

On-Page SEO Basics

Perché: Lets you fix titles, headers and URLs on a page that ranks on page two and know which change is worth the developer's time.

Keyword Research

Perché: Lets you run a competitive gap analysis and defend a prioritized keyword plan to a content lead who wants to chase high-volume terms.

Topic Clustering & Pillar Strategy

Perché: Lets you design the internal linking between pillar and cluster pages and show why a topic gains authority only when the cluster is complete.

Crawling & Indexing Management

Perché: Lets you diagnose index bloat or a blocked section using robots.txt, sitemaps and canonicals, and decide what should be removed from the index.

Core Web Vitals & Page Speed

Perché: Lets you read a failing LCP or CLS report and tell engineering which template to fix first, rather than forwarding a generic speed complaint.

Digital PR Fundamentals

Perché: Lets you pitch a data study to a journalist and judge whether the coverage it earned brings links worth having.

Link-Building Campaigns

Perché: Lets you run a broken-link or resource-page outreach campaign and reclaim lost mentions, with a repeatable process instead of one-off emails.